Last year, Tissot announced the largest cooperation in the history of the brand, becoming the first official designated timing of the world’s top basketball league NBA. The new cooperation includes sponsoring sports, launching special watches, launching a series of marketing activities, and developing and installing the same shot counter clock on each court of the NBA to coordinate and regulate the league’s timing standards. Today, this partnership goes one step further, with Tissot launching the PRS 516 2016 NBA Championship Watch, which is also the brand’s first watch specifically designed for the NBA Championship.
Tissot President Francois Thiebaud presents Cavaliers guard Iman Shumper with PRS 516 2016 NBA Championship watch
This is a three-eye chronograph with a diameter of 42 mm and a date display at 4 o’clock. It is equipped with a quartz movement provided by ETA for Tissot. Unlike most racing-style PRS 516 models, this watch’s stainless steel case is decorated with rose gold PVD coating and a black ceramic bezel for a more formal look. At the same time, the case back is engraved with the NBA championship trophy and the Cleveland Cavaliers logo.
Tissot PRS 516 2016 NBA Championship Watch
In addition to launching this watch, Tissot also announced a multi-year partnership agreement with the Cleveland Cavaliers to become the team’s official watch. This is another precedent. The Cavaliers have never signed a watch sponsor before. The cooperation agreement will include future watch releases and stadium brand displays. Tissot has presented a watch to each Cavaliers champion member. This watch is available in limited editions of 100 pieces. Come to Tissot chronograph cousin and affordable positioning, list price 795 dollars.