Reproduce Vintage Avant-garde Tag Heuer And Brand Ambassadors Chris Hemsworth And Li Yifeng Present The New Autavia Series Watch

On April 19, 2019, InterContinental Shanghai Laoshan World Trade Fair, the Swiss pioneering watch brand TAG Heuer and the brand ambassador C. Hemsworth Actor Li Yifeng will jointly show the new Autavia series watches and witness the classic legend of the Tag Heuer brand with everyone.

TAG Heuer launches new Autavia series

 Mr. Wu Yue, President of Cotai Group, Greater China

  At the event site, Mr. Wu Yue, President of Greater China Group of Rovixuan Group, and Mr. Yu Xiaoliang, General Manager of Tag Heuer Greater China attended the Tag Heuer brand: DontCrackUnderPressure. Experience the unique watchmaking features of the brand.

Tag Heuer brand ambassadors Chris Hemsworth and Li Yifeng fly by helicopter

 Tag Heuer brand ambassadors Chris Hemsworth and Li Yifeng fly by helicopter

  Tag Heuer brand ambassadors Chris Hemsworth and Li Yifeng arrived at the scene by helicopter, and the cool debut ceremony ignited the passion on the scene.

Tag Heuer Brand Ambassadors Li Yifeng and Chris Hemsworth
  Tag Heuer Brand Ambassador Chris Hemsworth shared: ‘It is a great pleasure to come to China and come to Shanghai to celebrate with Li Yifeng the release of the new Autavia watch series. This series is a constant symbol for me. Inspire us to challenge our spirit of exploration. ‘
 Brand ambassador assembled dashboard timer

Celebrating the assembly of the dashboard timer

  Li Yifeng and Chris Hemsworth jointly composed the dashboard timer used in racing cars and aircraft from 1933 to 1957.

 Tag Heuer Brand Ambassadors Li Yifeng and Chris Hemsworth

  Tag Heuer Brand Ambassador Li Yifeng said: ‘Under any limit, the Tag Heuer chronograph can still be stable. The new generation of Autavia inherits the classic elements of the original model, telling the long history of Tag Heuer and this series, I can feel the retro wave brought by it is coming. I hope that everyone, like me, will be attracted by this legendary new series and share the unique charm of Autavia! ‘

TAG Heuer’s new Autavia collection

  The new Autavia series was unveiled at the Basel International Watch Fair this year. This time the new Tag Heuer Autavia collection draws inspiration from the original models, while using innovative watchmaking technology, it is introduced into the watch altar as an independent series.

The heritage of the Tag Heuer Autavia series

  The Tag Heuer Autavia series came out in the 1960s and is one of the brand’s main models. The brand name of the series was originally abbreviated with the words automobile and aviation, and originally represented the dashboard timer used in racing cars and aircraft from 1933 to 1957. The descendant of the founder of the brand, Mr. Edward Heuer, and the then CEO of the brand, Jack Heuer, named a chronograph launched in 1962 as ‘Autavia’ and is used by racing enthusiasts and the military around the world It was so popular that it achieved great success and enjoyed an excellent reputation before discontinuing production in 1985.
  This year, Tag Heuer has rewritten this legendary classic series and presented it to the public with the new Autavia watch. This series launched seven models, all inspired by Autavia’s proud and fearless adventure spirit. .

TAG Heuer’s new Autavia collection

  The design of the new Autavia series watch is inspired by the unique iconic elements in the cockpit, which are rooted in the long history of TAG Heuer: functionality, classic style and many combinations of functions are perfectly presented in the new watch.

TAG Heuer’s new Autavia collection

  42 mm in diameter, equipped with anti-reflective sapphire crystal, beveled lugs, XL-size crown, and a black ceramic two-way rotating bezel with 60-minute graduation. It has a dense bottom design and is water-resistant to 100 meters.

TAG Heuer’s new Autavia collection

   NATO straps, leather straps, and stainless steel bracelets are sold separately, so wearers can create their own personal accessory combinations that showcase unique styles.

Tag Heuer Isograph carbon composite Calibre 5 movement

Tag Heuer Isograph carbon composite hairspring

  The Autavia three-hand watch is powered by the Calibre 5 movement certified by the Observatory, in addition to the high-end carbon composite hairspring introduced by Tag Heuer earlier this year. The main advantages of TAG Heuer’s carbon composite springs are that they are lightweight, low in density, hardly affected by gravity and impact, and antimagnetic. Thanks to the geometry of the hairspring, it is conducive to concentric oscillations and improves the accuracy of the watch. The combination of carbon composite hairspring and aluminum alloy balance wheel has excellent thermal performance and aeroelasticity.
  The hairspring is manufactured by TAG Heuer and is designed and produced entirely in its laboratory in La Chaux-de-Fonds.