Round And Elegant Classic Rose Gold Automatic Watch

The beauty of the Montblanc star classic rose gold automatic watch lies in its roundness and elegance, size fit, and uncomplicated functional layout. The elegant and thin body design brings a touch of long-lost Classical aesthetics. A thin rose gold Montblanc star classic automatic watch in your hand, it has all the charm: 39 mm diameter, 8.9 mm thickness, slender lugs ironing, micro-arch double-sided anti-glare crystal glass crystal clear Like water, the beautiful, simple and pleasing silver dial layout is clear at a glance.
Round and elegant classic rose gold automatic watch
The movement provides sufficient power for the star classic automatic watch, so that connoisseurs who appreciate the quaint taste always appreciate its inherent performance and technical value.
Round and elegant classic rose gold automatic watch
Round and elegant classic rose gold automatic watch

Classic Four Reverse Longines Master Series L2.715.8.78.3 Watch Real Shot

Before, the basic impression of all of us on mechanical watches was that they turned round and round, until the advent of the retrograde function, which broke everyone’s conventional cognition. The retrograde jump creates an interesting way of running time. When the pointer moves to the end of the fan-shaped display panel, it jumps back to the original point. Faced with such a novel device, many watch players enjoy this visual thrill. Today I will bring you a real shot of the Longines Master Series L2.715.8.78.3 watch.

 This is a classic Longines series of four retrograde jumps, with week retrograde, date retrograde, 60-second retrograde and 24-hour second time zone retrograde. The most difficult is the 60-second retrograde design. Because of the high retrograde frequency, there are high requirements for materials and structures, and a retrograde once in 60 seconds can satisfy many people’s curiosity about retrograde.

 Elegant appearance design, the dial layout is orderly, echoing up and down, left and right balance, silver white grain design, blue steel hands, everything is not messy.

 The watch is made of 18K rose gold. The side of the watch has a crown and two buttons with a thickness of 14 mm. These two buttons are not the chronograph start / pause core zero button in ordinary chronograph watches. I will explain it in detail below.

 The watch is equipped with a dark brown crocodile leather strap. You can usually wipe the strap with colorless sheep oil, especially before leaving it for a long time. This is the same as wearing leather shoes. The effect of long-term maintenance or maintenance is different .

On the other side of the watch, the push button on this side is used to adjust the 24-hour display of the second time zone on the dial.

 From the side we can see that the design of the hands of the watch is very clear. The button at 10 o’clock is adjusted to display the second time zone on the right side of the dial for 24 hours. Before using the button, unscrew it counterclockwise and tighten the button after use to ensure that the watch is still waterproof.

 The watch’s 1 o’clock direction button is a day button for adjusting the 12 o’clock position, and the 4 o’clock position button is a half-date display button for adjusting the dial. It should be noted that the watch crown can be located in 3 positions. When the crown is pulled out to the outermost position, the second hand will stop.

Note: Never adjust the date and day of the week between 9 am and 3 am to avoid damage to the mechanism.

 The watch is equipped with a folding buckle made of 18K rose gold and high-strength stainless steel. The rose gold buckle is engraved with the Longines logo.

 The 18K rose gold lugs of the watch, the lugs and the bottom of the watch present a perfect curvature, which makes people feel very comfortable when wearing, and they will also feel very convincing.

 The button at the 19 o’clock position of the watch is a 24-hour display for adjusting the second time zone. During the adjustment, it must be rotated in the reverse direction before the adjustment, and it must be tightened again after the adjustment is completed. This is based on the consideration of waterproof requirements.

The watch is equipped with a self-winding L698.2 movement, a sapphire crystal case back and an 18K rose gold automatic rotor.

Summary: With its multiple retrograde functions, the watch quickly became the ‘classic representative’ of the LonginesMaster series after its release, and also added to Longines’ long tradition of watchmaking. And the retrograde watch also has the meaning of ‘back to the past’, to satisfy people’s spiritual past feelings, so it has always been a popular watch of Longines.

Please click on watch details: longines / 11173 /

Why Don’t I Advocate Buying An Old Panerai Anymore?

It is not too late to get to the topic. Panerai is one of the most popular watches sold. In the Panerai sold in circulation, there are still a large number of early models and discontinued models. Due to their classic styles and affordable prices, they are still the main force of sales. I hope that what I said below will not affect the business of watchmakers. I must admit that I don’t know much about two brands of watches, one is Vacheron Constantin and the other is Panerai. This is due to some previous work experience. On the other hand, because I have thin hands and I don’t think I can wear it, I don’t see much and don’t know much. But this does not mean that I haven’t bought it. These Pei have finally been worn by others, and I haven’t worn it for a long time. After limited contact and the purchase of several Peihai, because once it involves buying a watch, the market will look more, so I have some understanding of some Peihai with a large circulation, so I have a view on Panerai There has been a change, from the recommendation of the old Pei Pei to the no longer advocating that people around you buy the old Panerai.

The largest Panerai of the year, 111, because of its classic style and entry price, people bought in large quantities. And the 6497 movement used in this watch also planted hidden dangers for a large number of N factory products in the future.

In addition to 111, another very large amount of Pei, 005, the OP lightning logo on the disk is very eye-catching, and the encrypted bottom of the 6497 movement also lays a hidden danger for the N factory.
   The reason is very simple. The quantity of plant N is too large.
   Let me tell you a story first. I used to get a Panerai from the N factory. I always heard how the N factory and the ZF factory were god. When I first took the P factory from the N factory, I found out that it is really God. For those who have not contacted the N factory, a true Panerai and a N factory Panerai cannot distinguish between true and false. why? Because the Panerai of the N factory, such as the 111 and the true Panerai 111, even the movements used are the same. Please note that the movements are the same, using the same model movement, ETA6497. Since the patent protection period of the ETA movement has expired, all manufacturers can make imitations. To put it another way, can you say that the 6497 movement made by other manufacturers is a fake movement? It is indeed a real movement. It is manufactured according to the original drawings and proportions. It is a genuine movement. So for inexperienced people, it can’t be distinguished. Later, I looked at it for a while, and slowly saw the difference between the N factory movement and the original factory. The N factory movement is made according to the standard version 6497. Originally there was no gooseneck trimming. The 6497 of Panerai 111 had a gooseneck trimming. Therefore, when factory N imitated the original factory decoration, a gooseneck fine-tuning was added, and the appearance of the gooseneck fine-tuning was no problem. The problem lies in the screws of the gooseneck fine-tuning against the fast and slow needles, because the screws are added later, so The screws often can’t push the position of the fast and slow needles, and there is a very clear gap between the fast and slow needles, which can directly distinguish the N factory and the Panerai true watch (the N factory has already imitated the shock absorber exactly). In addition, there is another difference. The 6497 movement of Panerai True Watch has the ETA company’s small flower logo on the splint under the balance wheel, which is not available in N factory (it is more obvious when viewed with a magnifying glass). As you can see, the fake watch has almost reached the extreme. It is difficult for people who are not experienced to distinguish between genuine and fake.

It is this ETA6497 movement that has become the source of all problems. Please note that the picture is the standard version 6497. Panerai’s 6497 added fine-tuned goosenecks.
   So why do I just stop buying old Panerai? Because the old movement can be easily imitated by the same type of movement, the worst-hit areas are 111 and 005, because 005 is a dense bottom and opaque, you can’t even see the movement, and it is easier to imitate (but use It is also the same model 6497 movement, but has not changed the shape of the gooseneck. The quantity of Panerai of Factory N is really very large. Not only is it easy to sell, it is often out of stock, and there are a large number of agents taking goods for sale. Although we bought a genuine Panerai, but because there are too many fake watches, you will even be treated as a N factory if you wear real watches. To be honest, this is why I never buy a Rolex water ghost, whether it is black Still green. The technology imitated by the N factory was not so high before, plus the luminor bridges of 111 and 005 are too classic, and the price is an affordable price for entry, so I also recommend it to people, but now it is not, I think it is the opposite Makes people suffer.

Note that the fine adjustment weight on the balance wheel of Panerai’s self-produced movement cannot be made by any folk imitation watch, which is a sign of judging Panerai at a glance.
   Since the discontinuation of ETA movement models, Panerai has all used its own production movements, including high-end positioning manual long-power P.2000 series, manual three-day power P.3000 series, pearl tourmaline P.4000 series, manual long-power P.5000 series, automatic 3-day power P.9000 series (Panarai’s self-produced movements have developed at a rapid rate in recent years). These movements cannot be copied by folks. Folk imitation watch movement can only imitate one shape, and the technical parts on the watch cannot be imitated. Like the balance wheel. Previously, because many N factory watches used domestic 6497 and 2824 movements to make watches. Although the movement of the watch was almost the same as that produced in Switzerland, the shock absorber did not use KIF and Incabloc shock absorbers because it used domestic shock absorbers. At first glance, the triangle-shaped shock absorber reeds are known to be from the N factory. Later, the N factory increased the degree of imitation and completely imitated the shock absorber. Both the shape of the reed and the position of the shock absorber opening were the same as those made in Switzerland, making the watch of the N factory more difficult to identify. But now, the new movements of major Swiss watch factories have upgraded the balance wheel.

Panerai’s new entry model using the P.5000 movement is the best replacement for the original 6497 Panerai. The 8-day long-term power of the P.5000 self-produced movement is impressive.
   Everyone knows that many new watches that use self-produced movements now use cardless balance springs, fine-tuned balance wheels, and fine-tuned weights on the balance wheels. The balanceless weight fine adjustment balance is a relatively complicated technical part of the watch. Except for the brand watch factory itself, the folks do not have the technical strength to make and imitate it. Making a balance wheel even requires 14 kinds of equipment. After 10 minutes of cutting, this technology is not available to anyone else in the watch factory. So we can actually see a lot of counterfeit new Panerai products from the N factory every day. I admit that the appearance is indeed similar, but when I look at the movement, I directly expose the filling. The N factory could not imitate Panerai’s new movement with the Japanese Citizen movement and 2824 movement. Here I would like to say a little more. For Omega watches using the new 8500/8400 series movements, the DLC black plated balance is the best identification mark of the Omega true watch. There is no black plating technology in the folk, and the counterfeiters are yellow ordinary pendulums. Round, at a glance you know it’s a fake omega.

Panerai has begun to use carbon materials to make watches on many new models.

Panerai’s heaviest LAB-ID Luminor 1950 Carbotech watch at the 2017 Geneva Watch Fair this year. The entire watch is made of carbon materials from the inside to the outside. The watch does not require lubrication at all and can be maintenance-free for 50 years.
   In addition, Panerai has embarked on a ‘high-tech’ line in recent years. A large number of new Panerai use ceramic, carbon fiber, titanium and even 3D printing technology to make watches (Sorry everyone, I don’t know much about Panerai’s models. I won’t say the model specifically). The standard of the case has been increased linearly, and the technical content and recognition of the case are very high. These are also unique to Panerai. So I highly recommend you buy the new Panerai. At this year’s Geneva Watch Fair, Panerai also launched a carbon fiber LAB-IDTM Luminor 1950 watch. The case and the movement are made of carbon material, and the movement no longer requires the use of ruby ​​bearings. This technology was previously verified on Breitling’s chronoworks concept movement, when Breitling used ceramic splints. I did not expect Panerai to start mass production with instant use of carbon materials and the watch will be maintenance-free for 50 years. The new Panerai has formed a huge technical difference from the old Panerai. Judging from the situation this year, Panerai has reached the leading position in the watch industry in new watch technology.

Panerai LAB-ID Luminor 1950 Carbotech watch does not have a conventional gem shaft in the wheel train (because the smoothness of the carbon material does not require bearings), and a silicon escapement is used. The movement of the movement has a DLC coating Therefore, no lubricant is required.
   It was important that the price of 111 and 005 was cheap at that time. Now Panerai has replaced the entry position of 111 and 005 with the model of its own P.5000 manual movement. As far as the transactions I have come into contact, P.5000’s Pei The Naha price is even lower than 005, so it is a very good alternative model. The 8-day long power also far exceeds the old entry Panerai’s 6497, which is really a good choice. In the end, I hope that everyone outside of Panerai, 111 and 005, will continue to find their own satisfied Pei.

Reproduce Vintage Avant-garde Tag Heuer And Brand Ambassadors Chris Hemsworth And Li Yifeng Present The New Autavia Series Watch

On April 19, 2019, InterContinental Shanghai Laoshan World Trade Fair, the Swiss pioneering watch brand TAG Heuer and the brand ambassador C. Hemsworth Actor Li Yifeng will jointly show the new Autavia series watches and witness the classic legend of the Tag Heuer brand with everyone.

TAG Heuer launches new Autavia series

 Mr. Wu Yue, President of Cotai Group, Greater China

  At the event site, Mr. Wu Yue, President of Greater China Group of Rovixuan Group, and Mr. Yu Xiaoliang, General Manager of Tag Heuer Greater China attended the Tag Heuer brand: DontCrackUnderPressure. Experience the unique watchmaking features of the brand.

Tag Heuer brand ambassadors Chris Hemsworth and Li Yifeng fly by helicopter

 Tag Heuer brand ambassadors Chris Hemsworth and Li Yifeng fly by helicopter

  Tag Heuer brand ambassadors Chris Hemsworth and Li Yifeng arrived at the scene by helicopter, and the cool debut ceremony ignited the passion on the scene.

Tag Heuer Brand Ambassadors Li Yifeng and Chris Hemsworth
  Tag Heuer Brand Ambassador Chris Hemsworth shared: ‘It is a great pleasure to come to China and come to Shanghai to celebrate with Li Yifeng the release of the new Autavia watch series. This series is a constant symbol for me. Inspire us to challenge our spirit of exploration. ‘
 Brand ambassador assembled dashboard timer

Celebrating the assembly of the dashboard timer

  Li Yifeng and Chris Hemsworth jointly composed the dashboard timer used in racing cars and aircraft from 1933 to 1957.

 Tag Heuer Brand Ambassadors Li Yifeng and Chris Hemsworth

  Tag Heuer Brand Ambassador Li Yifeng said: ‘Under any limit, the Tag Heuer chronograph can still be stable. The new generation of Autavia inherits the classic elements of the original model, telling the long history of Tag Heuer and this series, I can feel the retro wave brought by it is coming. I hope that everyone, like me, will be attracted by this legendary new series and share the unique charm of Autavia! ‘

TAG Heuer’s new Autavia collection

  The new Autavia series was unveiled at the Basel International Watch Fair this year. This time the new Tag Heuer Autavia collection draws inspiration from the original models, while using innovative watchmaking technology, it is introduced into the watch altar as an independent series.

The heritage of the Tag Heuer Autavia series

  The Tag Heuer Autavia series came out in the 1960s and is one of the brand’s main models. The brand name of the series was originally abbreviated with the words automobile and aviation, and originally represented the dashboard timer used in racing cars and aircraft from 1933 to 1957. The descendant of the founder of the brand, Mr. Edward Heuer, and the then CEO of the brand, Jack Heuer, named a chronograph launched in 1962 as ‘Autavia’ and is used by racing enthusiasts and the military around the world It was so popular that it achieved great success and enjoyed an excellent reputation before discontinuing production in 1985.
  This year, Tag Heuer has rewritten this legendary classic series and presented it to the public with the new Autavia watch. This series launched seven models, all inspired by Autavia’s proud and fearless adventure spirit. .

TAG Heuer’s new Autavia collection

  The design of the new Autavia series watch is inspired by the unique iconic elements in the cockpit, which are rooted in the long history of TAG Heuer: functionality, classic style and many combinations of functions are perfectly presented in the new watch.

TAG Heuer’s new Autavia collection

  42 mm in diameter, equipped with anti-reflective sapphire crystal, beveled lugs, XL-size crown, and a black ceramic two-way rotating bezel with 60-minute graduation. It has a dense bottom design and is water-resistant to 100 meters.

TAG Heuer’s new Autavia collection

   NATO straps, leather straps, and stainless steel bracelets are sold separately, so wearers can create their own personal accessory combinations that showcase unique styles.

Tag Heuer Isograph carbon composite Calibre 5 movement

Tag Heuer Isograph carbon composite hairspring

  The Autavia three-hand watch is powered by the Calibre 5 movement certified by the Observatory, in addition to the high-end carbon composite hairspring introduced by Tag Heuer earlier this year. The main advantages of TAG Heuer’s carbon composite springs are that they are lightweight, low in density, hardly affected by gravity and impact, and antimagnetic. Thanks to the geometry of the hairspring, it is conducive to concentric oscillations and improves the accuracy of the watch. The combination of carbon composite hairspring and aluminum alloy balance wheel has excellent thermal performance and aeroelasticity.
  The hairspring is manufactured by TAG Heuer and is designed and produced entirely in its laboratory in La Chaux-de-Fonds.

Jaeger‑lecoultre Shines At The 75th Venice International Film Festival

During the red carpet section of the Venice International Film Festival and various events organized by Jaeger-LeCoultre, Jaeger‑LeCoultre watches became a dazzling highlight on the wrists of many stars. Let’s review these charming moments with photos.

 The well-known movie star Benedict Cumberbatch as the Jaeger-LeCoultre brand ambassador wore Jaeger‑LeCoultre Beige series alarm clocks during the brand dinner.

 American actress Dakota Fanning chose the Joaillerie101Feuille watch with 167 diamonds to match her dazzling evening dress.

 Actors Henry Cavill and Daniel Bruch both wore rose gold Jaeger‑LeCoultre Beibei series chronograph watches to attend the brand dinner.

 Chinese actress Chen Fala wore a black dress and a simple and elegant classic diamond ReversoOneDuettoJewelry moon phase double-sided flip jewelry watch to attend the Venice Film Festival.

Classic Review: The Most Expensive Car Key

It is a combination of Jaeger-LeCoultre watches and Aston Martin DBS sports cars. The design of the watch’s case and dial is subtle, and sports car elements can be seen everywhere.

AMVOX2 DBS Transponder Chronograph
The AMVOX2 DBS Transponder chronograph watch launched by Jaeger-LeCoultre and Aston Martin has a micro-transmission system that can control the locking and unlocking of the Aston Martin DBS sports car. When you approach the sports car, just press the ‘OPEN’ position on the watch’s mirror (between 8 and 9 o’clock) to open the door and press the ‘CLOSE’ position (between 3 and 4 o’clock). Time), the door will be locked.

AMVOX2 DBS Transponder Chronograph

AMVOX2 DBS Transponder Chronograph
In addition, the watch’s case and dial design are subtle, with sports car elements everywhere. It features a floating metallic DBS logo, a separate Aston Martin logo on the movement display and gray splint, and a polished black dial, which is consistent with the DBS sports car’s dashboard. A display window is located on the outer ring of the dial to expose the internal parts of the chronograph and transponder functions, which is comparable to the brake disc shown in the tire rim of a DBS sports car.

Beijing Brand Enamel Hollow Female Watch Yan Jing Inside Charity Night

On December 14, 2008, our company donated a Beijing brand enamel hollow-out female watch ‘Yingxiu’ to the ‘Love Torch Project’ of China Siyuan Engineering Poverty Alleviation Foundation. The project will be used to fund the Rose Valley Project in Beichuan County, the hardest hit area of ​​the 5.12 earthquake. This is another loving donation after Beipiao donated 100,000 yuan to the Wenchuan disaster area in May 2008.
On the evening, celebrities gathered at the Ritz-Carlton Beijing, and there were a lot of pre-show lots. The charity dinner hosted by China Siyuan Project Poverty Alleviation Foundation and inside magazine started on time. The ‘Yingxiu’ table appeared for the third time, and a few rounds of bidding increased from 24,000 yuan to 40,000 yuan. With the auctioneer hammering down, the transaction price of 48,000 yuan applauded the audience.
This is the latest women’s watch developed by our company, and it is also the world’s first hollow female watch with a ring enamel dial. The watch uses an in-filled enamel dial and is equipped with its own SB183L skeletonized bracelet movement. The infill enamel dial is made of silver as the embryo. It is formed by high-pressure mold forming process and then filled with enamel glaze. Then it is glazed in a furnace with a temperature of more than 800 degrees Celsius. The enamel dial is transformed into a magnificent brilliance. The SB183L movement hollows out all the splints, and only 0.4 mm thin bridges are connected between each function drill. The high-end configuration of the movement’s 3/4 splint, gold sleeve, blue steel screws, and gooseneck trimming are all visible, and the delicate design of the movement and the fine grinding of the parts are also visible. The watch has a caliber of 38 mm and a thickness of 8 mm. The designer fixed the ring dial on the movement lining, and flattened the plane on the dial and the dial surface of the movement to become the thinnest mechanical watch made in China. The watch features classical waterdrop lugs and an onion winding handle. The case and winding handle are made of the famous 316L stainless steel, and the mirror and case back are made of sapphire glass. Straps are hand-stitched in bamboo-crocodile crocodile leather.
Yingxiu enamel hollow female watch
Miao Hongbo, General Manager of Beibei, donated enamel hollow female watches to Ms. Cheng Zhuo, Director of Siyuan Love Poverty Alleviation Foundation

The Legendary World Of ‘admiral’ Tasting Kunlun 42 Bronze Limited Watch

Admiral Kunlun’s World Cup Legend 42 Bronze watch is the first self-winding “Modern” Admiral Cup version provided by Kunlun. Its back is designed in 1983. Recognized by the public, the design concept of the Admiral’s elements was adopted, and the navigation signal flag was used as the hour mark. The 12-sided bezel is particularly prominent. Next, follow the watch house to taste the Admiral Kunlun series, the legendary bronze watch of the World Cup.

  The 12-corner bezel design is its distinguishing feature. The case is made of stainless steel and is treated with bronze PVD coating. The design of the four lugs is significantly longer than other watches. With the 12-angle bezel can be more integrated in the overall effect.

   Three edges and corners are designed on the left side of the case to make it streamline from the lugs through the case to coincide with the corners of the bezel. It looks more handsome and cool. Water-resistant to 50 meters.

   On the bronze checkered dial, the hollow-out hands are particularly prominent; the date display window at 3 o’clock, the small seconds at 6 o’clock, and the Arabic numeral ’60’ at 12 o’clock. It is the eye-catching Kunlun ‘CORUM’ icon logo; the outer circle of the hour scale adopts the marine signal flag as the hour mark, which is a respect for the spirit of the navy.

   In addition to the case with a bronze PVD coating, the stainless steel bracelet is also treated with a bronze PVD coating on the outer edge, and the center is pure silver stainless steel. .

Back-through case back, through the case back mirror, the internal movement structure is clearly visible, the 1 / 2-rotor is engraved with the Kunlun ‘CORUM’ logo; the movement uses the Swiss-made CO 395 ETA movement, the vibration frequency It reaches 28800VPH and has a power reserve of up to 42 hours.

Summary: This Admiral Kunlun Bronze watch is very different from the previous sports watches. It is only 42 mm wide, which seems to be more compact. We can clearly see through the bottom mirror The case is still very thick, but the movement is indeed slightly smaller than other watches. This limited edition bronze legendary watch is limited to 400 independent numbers, which is rare.

Pinacious Gentleman Style Straight On 2014 Basel Tissot New Watch

Baselworld 2014 has already begun, and many new watches show more surprises to the world. Every Tissot watch is made with care, so that every minute presents a wonderful moment. Next, let us admire Tissot’s new watch along with the real shots sent back by the mission team.

  The above is the 2014 Basel watch related information carefully prepared by the staff in front of the Watch House. In the future, we will continue to provide more and more intuitive exhibition reports for everyone, please pay attention to it. (Picture / text watch home Li Shuai)
2014 Basel Watch Show Special Website:

The ‘luxury’ We Chased Together In Those Years

In late April, a piece of news about the luxury brand CHANEL (translated to Chanel) is about to open in Yichang. It was very hot on the Internet. The reporter asked Yichang International Trade Building to learn that the company is still with CHANEL During the negotiation, the details of opening the cabinet will be announced to the public as soon as the two parties finally confirm.

  In the face of many luxury brands, many people are very enthusiastic; but some people think that it is not cost-effective to spend months of salary to buy a luxury product. Although luxury goods have always been controversial, it is undeniable that since the 1960s, the trend of chasing luxury goods has never broken, and the ‘meaning’ of luxury goods chased in each era is somewhat different. different.

  A few days ago, the reporter made a large-scale visit in Yichang to learn about the ‘luxury goods’ that citizens have been chasing together in those years.
  Old ‘Three Big Pieces’ Old Memories

  Ms. Zhang is 62 years old and lives in Taohualing. During the May 1st holiday, she had just checked in her sewing machine for nearly 40 years and returned to her hometown in Huanggang. This sewing machine, which she once regarded as a ‘luxury product,’ was one of the ‘three big items’ purchased when she got married in 1973, in addition to plum watches and phoenix bicycles.

  Ms. Zhang told reporters that in 1973, her monthly salary was less than 40 yuan, and a sewing machine was priced at about 120 yuan, a bicycle was about 150 yuan, and a watch was about 120 yuan. This means that a two-employee family must purchase the ‘three major ‘It takes half a year’s salary.

  Today, Ms. Zhang’s Phoenix bicycle has nowhere to go, the sewing machine is returned to her hometown, and the watch has been hidden in the cabinet at home. At Ms. Zhang’s house, the reporter saw the two 39-year-old plum brand watches. Although they can no longer move around, the strap and dial are still the same as when they were newly bought. It will not be worn on your hands to avoid getting wet and malfunctioning. ‘

  Regarding the ‘luxury goods’ that year, Ms. Zhang thought that although she spent more than half a year’s wages on her family, it was well worth it. ‘After all, marriage is a lifetime event. It is also worth spending some money on valuables, and my lover has passed away for many years. Everything carries our memories, so I intend to keep it. ‘

  The joy of a new ‘three big’ home

  A 42-inch LCD TV is placed in the living room, but for 53-year-old Ms. Hong, she is more willing to watch the small TV of Venus in the room. Although it has more than 30 years of history, it has not failed so far. And it looks no different from the current color TV. ‘This was bought while we were working in Yellowstone in 1982.’

  In 1987, the new ‘three big pieces’ of refrigerators, color TVs and washing machines became fashionable symbols. At this time, Ms. Hong’s family decided to spend a lot of luxury and buy the new ‘three big pieces’ in one go: Jinxing color TVs and Rongsheng refrigerators. And WEINIG washing machines. Jinxing TVs were purchased in local malls with ‘tickets’. Refrigerators and washing machines were purchased by relatives who entrusted unit colleagues to work in Guangzhou Rongsheng refrigerator manufacturer. ‘A total of 4,826 yuan was spent, which is a year and a half of our couple’s salary. ‘She told reporters that after buying the new’ three big pieces ‘, colleagues around came to visit in batches.’ It was summer and we used the refrigerator to make popsicles for our colleagues. It was very comfortable! ‘

  Three-piece gold set

  On the May Day holiday, Mr. Yan and Ms. Mei took a gold bracelet of more than 30 grams and ran across the major gold jewelry stores in Yichang. When they learned that they needed to pay a fee to renew, they decided to put away the gold bracelet. As a heirloom, ‘I will pass it on to my daughter-in-law and then to my grandson.’

  In 1994, Mr. Yan married Ms. Mei. In addition to the refrigerator, color TV, washing machine and air conditioner, when they bought a wedding, they also bought a three-piece set of gold jewelry that was very hot at the time: necklaces, earrings and rings. Ms. Mei told reporters that the price of gold at that time was about 130 yuan / gram, which was about 1/3 of the current gold price. At that time, I bought a necklace of 12 grams, a ring of 11 grams, and an earring of 9 grams. It cost more than 4000 yuan together. money. By 2004, when she was organizing her items, she found that the ‘gold jewelry three-piece suit’ had been put in a drawer for more than three years, so she temporarily took it to a jewelry processing shop to melt the three-piece suit, and then punched gold. Bracelet, ‘It’s easy to save.’

  In recent years, the price of gold has skyrocketed, and Ms. Mei has not forgotten to tease: ‘It has appreciated several times over the years, and maybe it will appreciate even more in the future, which can be regarded as a wealth for future generations.’

  From Baique Antelope to Chanel: The Trend of the Trend

  When I saw Ms. Zheng, she could smell a faint perfume. She told reporters that she has been using Chanel No. 5 perfume in recent years. ‘After hearing the news that Chanel might open the cabinet in Yichang, I am very happy, at least I do n’t have to go out and buy perfume!’

  Recalling her history of using cosmetics, Ms. Zheng said that it can be traced back to Baique Ling. “At that time, wages were not high, and half of them were used to buy these skin care products.” Later, Ms. Zheng and her lover went to the sea to do business. Gradually raised the file, ‘I have used almost all the top brands of cosmetics, now I buy Lancome and Estee Lauder related products in Yichang.’

  Ms. Zheng has high requirements on the quality of life. This year’s birthday of her lover, she sent an Omega watch, from clothes to shoes, purchased at the International Trade Building. The clothes were Audeson, Jagers Lion, Givenchy, The pants were 1881 and the shoes were crocodile. She told reporters that her lover’s clothes were taken care of by her. From Youngor in the 1990s, to Jinli in the 2000s, to today’s international brands, “If there are brands like Armani in the future, I will also buy them. After all, doing business, Clothing is face, just like our women’s cosmetics! ‘

  The transformation of luxury goods from necessities to consumer goods

  Yesterday, the relevant person in charge of China World Trade Group said in an interview that the continuous introduction of high-end brands and luxury brands is the magic weapon for China World Trade Center to deal with the increasingly fierce competition in Yichang. He believes that although there are internationally accepted norms on the definition of luxury goods, for Chinese and Yichang people, it is a change from a necessities of life to a consumer goods.

  He introduced that in the 1980s, the most expensive items in Yichang shopping malls or department stores were still necessities of life, and in the 1990s, consumer goods began to appear. From 2005, some internationally renowned first-tier brands and luxury goods The brand began to walk into the International Trade Building and entered the vision of Yichang people.

  Wang Qionghai, deputy secretary-general of Yichang City Federation of Commerce, believes that it is not significant to discuss the purchase of luxury goods and first-tier brands at a high price, because many people are in pursuit of quality of life and their economic strength is strong enough to consume luxury goods; even There is nothing wrong with a wage earner spending months on luxury goods. After all, this is just individual consumer psychology. He believes that with the opening of the Han-Yi high-speed railway and the gradual realization of Yichang’s grand blueprint for building a large-scale city, Yichang’s economic strength will be significantly enhanced, inter-city transportation in the province will be more convenient, and the city’s purchasing power will be further expanded, which will give Yichang a To increase the growth of circulation and consumption, ‘the huge consumption potential and the radiant capacity of surrounding cities, Yichang will attract more luxury goods to settle in, which is also an important reason for Yichang to attract the international first-line makeup brands to’ sink. ‘

  The entry of luxury goods itself also plays an important role in improving the taste of the city. ‘The entry of luxury goods itself is a recognition of the strength of all aspects of a city, because the characteristics of luxury goods have a long history and deep connotation, and their role Not only fulfilling a dream for many customers, but more importantly fulfilling a dream for a city and a retail market. ‘