According to the South China Morning Post, Swiss watchmaker Jaeger-LeCoultre will welcome a new head on May 1. Catherine Alix-Renier will become the brand’s new CEO, and currently she is the president of Van Cleef & Arpels Asia Pacific.
Ms. Catherine Alix-Renier, the new CEO of Jaeger-LeCoultre
For Ms. Catherine Alix-Renier, this was a promotion within Richemont. She will succeed Daniel Riedo, who suddenly announced her departure early last year. During this time, Jaeger-LeCoultre was led by Deputy Chief Executive Officer Geoffrey LeFebvre. The lack of CEO leadership has slowed Jaeger-LeCoultre. According to estimates by Swiss bank Vontobel, Jaeger-LeCoultre’s annual revenue is about 680 million Swiss francs, which has lagged behind rival IWC in recent years.
Jaeger-LeCoultre Le Sentier
Catherine Alix-Renier is the second female CEO of Richemont Group after Chabi Nouri of Piaget. More importantly, she also became the first female head of the fine watchmaking brand. Traditionally, fine watchmaking is a male-dominated industry, which mainly caters to the needs of male customers. According to LinkedIn, like many other Richemont senior executives, Catherine Alix-Renier joined Cartier in 1999 and began his career after earning an MBA from Boston College. She moved to Van Cleef & Arpels in 2003 and was recently promoted to the new CEO of Jaeger-LeCoultre.