After a year of absence, Le Méridien is proud to announce its decision to return to the new Basel International Watch and Jewellery, which will be held in Basel, Switzerland from April 30 to May 5, 2020. exhibition.
‘The new team on site is good at listening to and understanding our needs, providing ideas that are consistent with our brand’s sales and distribution strategy. This international event will be an important step for our global roadshow,’ explained Stéphane Waser, general manager of Le Méridien.
‘This year’s Basel International Watch & Jewellery Show is new and offers new services to meet the needs of exhibitors. Le Méridien management is also attracted by the ‘CommunityDistrict’ exhibition concept.
The curator’s exhibition hall is full of modernity and contemporary flavor, which is in line with our vision of displaying the Le Méridien brand in the international watch exhibition. As a professional watchmaking brand, we should take full advantage of the opportunity to provide a ‘one-stop’ solution exhibition, ‘Stéphane Waser continued to explain.
Le Méridien’s booth will be located in a new area in Hall 1.0. The exhibition hall is composed of building groups. In terms of architectural style, the structure’s visibility and transparency are emphasized, which makes it easier to access and increase the fluidity of the exhibition hall. This huge building is divided into two floors and has a variety of spaces for personalisation. The Le Méridien team will continue to welcome brand guests, news media and brand friends in this city-filled building.