Following Shanghai, Taipei, and Mexico City, Swiss Mido held a centennial celebration in Singapore with the theme ‘Past, Present, Future’.
Swiss Mido celebrates its 100th birthday at Marina Bay Sands Museum of Art and Science in Singapore
Swiss Mido celebrates 100th anniversary in Singapore
On November 22, 2018, this grand event to pay tribute to women was held at the prestigious Marina Bay Sands Museum of Art and Science in Singapore. The whole event was like a journey through time and space. In the ‘Past’ theme exhibition area, Mido selected a variety of well-known women’s watches in history, so that guests who came here seemed to be in the glorious ‘Past’ time. In the theme of ‘Now’, the new Berencelle series ‘Morning eve’ long kinetic real diamond ladies watch officially unveiled its mystery at this event. The new watch is equipped with three replaceable straps, which is enough to meet the modern women. Demand for watches in various occasions. The beautiful performance on site meant that Mido’s expectations for the future, but also pushed the atmosphere of the event to a climax-a new series of Swiss Mido-Hualian series of ladies watches gloriously listed in the attention of the guests, worldwide The supermodel RomeeStrijd (Rome Ellis) was the scene of the airborne event, which brought a big surprise to the whole event. At the event site, RomeeStrijd (Rome Ellis) officially launched the #Create 你 美 度 # watch personalized design-online interactive activities. RomeeStrijd is the first participant in the design of the women’s watch series of Calyx through rainflower.midowatches.com. Brand lovers and fans of Swiss Mido can follow the example of RomeeStrijd to create your Mido Calyx ladies watch in the next two months. Four selected designs will be announced in March 2019. Swiss Mido has always adhered to the brand concept of “Inspiration from Architecture”. The new Calyx series ladies watches are inspired by the Singapore Marina Sands Museum of Art and Science. The appearance of the models resembles the unique shape of lotus blooms. Show inspirational architecture on your wrist. The first four watches of the new Mido series, the Huaya series, are planned to be launched in May 2019.
Women’s watch of the Calyx series highlighting the future expectations of Swiss Mido
Unforgettable party night
On the occasion of the centenary of the Swiss Mido, the brand has always upheld the foresight and hoped that by extending the field of women’s watches, it would add new elements to the centennial of the brand. In order to fully display the feminine elements, Mido specially chose to host this event on November 22, 2018 at the Marina Sands Art and Science Museum in Singapore. The world-famous Marina Sands Museum of Art and Science, whose design is inspired by lotus, regards sustainability as the core of the building structure. The roof of the museum is specially designed to collect rainwater and recycle it for daily operations.
Highlighting Swiss Mido’s expectations for the future of the Calyx ladies watch
Mr. Franz Linder, the global president of Swiss Mido, received important guests from all over the world at this magnificent building to attend this tribute to women, showing various classic watches of the Mido brand since its establishment in 1918. The new Belem Celli series ‘Morning Eve’ long kinetic real diamond ladies watch also came out in this grand event, implying that Mido will continue the classic watchmaking tradition to this day. The global supermodel RomeeStrijd (Rome Ellis) airborne event site, officially opened the rainflower.midowatches.com watch personalized design-online interactive activities. The launching ceremony instantly pushed the event to a climax. RomeeStrijd (Rome Ellis), as the first participant of this watch’s personalized online interactive event, also designed a ladies watch of her Mido series. This new collection of ladies’ watches embodies Swiss Mido’s expectations for the future.
New Belem Celli series ‘Morning Eve’ long kinetic real diamond ladies watch unveiled at the event
Mido Ladies’ Watches: Past, Present and Future
The process and setting of the event site are designed to invite guests to participate in a themed trip to the Marina Sands Art and Science Museum, and hope that many guests will walk through the past, present and future of Mido.
Swiss Mido celebrates 100th anniversary in Singapore
After the guests arrived at the scene, a representative of the brand introduced some classic ladies’ watches in the history of Mido’s century. These watches compose the glorious history of Mido in the last century. After passing through a magnificent channel, what was displayed in front of the guests was the new Belemcelli series ‘Morning Eve’ long-acting real diamond watch, which represents the theme of the Mido brand ‘now’. This series of watches was officially listed at this event, which not only celebrates the glory of a hundred years, but also continues its watchmaking tradition to this day. One of the newly launched models is specially designed for the centennial birthday. The model is equipped with three replaceable straps, which are designed to meet the avant-garde women of modern style in various occasions. Different needs. Whether it’s work, shopping, or attending a party, it’s your wrist partner on any occasion.
The climax of the event was accompanied by the ‘Future’ theme. In the museum’s central hall, the dream show with the theme of ‘water’ is very poetic. The dancers quietly appeared, dancing gorgeously in the drizzle, and the new women’s watch series Huayan suddenly appeared.
A new series of Swiss Mido-Ladies’ watch series: Looking forward to the glorious future of Mido
After the beautiful performance, Mr. Franz Linder, the global president of Swiss Mido, took the stage and said that, with the inspiration of founder Georges Schaeren, Mido never stopped planning the future. “On the occasion of the centennial celebration of this brand, we need to look forward to a better future. Today in Singapore, I am pleased to announce Mido’s new ladies watch series, which represents Mido’s expectations for the future. The brand concept of ‘inspired by architecture’ cleverly displays on the wrist the Marina Bay Sands Museum of Art and Science—especially its unique shape resembling a lotus bloom. The new women’s watch series is officially named ‘Huanda’, which The series’ first watch is scheduled to be launched in May 2019. ‘
#Create 你 的 美 度 #: Personalized watch design-online interactive activities
Models at the event show the new Belem Celli series ‘Morning Eve’ long kinetic real diamond ladies watch
Mido’s first Calyx series ‘Concept Watch’ is only shown to the guests attending the party. In 2014, the global supermodel RomeeStrijd (Rome Ellis), which became the Victoria’s Secret Angel, officially launched the online interactive activity of #Create 你 的 美 度 # watch personalized design. Mido brand enthusiasts and fans are invited to participate in the visit to rainflower.midowatches.com, choose the case, strap, dial and gemstone colors processed by various processes to design a Mido Calyx series women’s wrist for themselves table. Event participants can enter a specific event page on the official website of Swiss Mido, design a wrist watch that they have always dreamed of, and after completing the final step of ‘generating the work’, they will have the opportunity to win a Singapore double trip or a beauty New ladies’ watch series (ten pieces). Four selected designs will be announced in March 2019. These four watches will also be launched in May 2019 as the first watches of the new Mido series-Huaya series.
RomeeStrijd (Rome Ellis) officially launches #Create 你 的 美 度 #Personalized design of watches-online interactive activities
RomeeStrijd, a pretty and beautiful global supermodel, was the first participant in this watch’s personalized online interactive event, and she wore her own Mido Calyx series ladies’ watches at the event. Live and praise the online event. She designed this watch with a chic and shiny shape. The PVD rose gold-plated stainless steel case cares for the delicate dial, and the 3 o’clock, 9 o’clock, and 12 o’clock are decorated with diamond scales. This watch will be launched in May 2019 with other models in the collection, limited to 500 pieces. At the event site, RomeeStrijd (Rome Ellis) wearing his own watch, officially launched the rainflower.midowatches.com watch personalized design online interactive activities, and live demonstration of how to open through the online event page Your own personalized watch design.
RomeeStrijd (Rome Ellis) personalizes the design of the watch through #Create 你 美 度 # —— Medium flower series women’s watch designed for online interactive activities
Swiss Mido’s new collection-the Lavender series ladies’ watch inspired by the Marina Sands Museum of Art and Science in Singapore
Singapore’s Marina Sands Museum of Art and Science looks like a lotus flower in full bloom, with white ‘petals’ reaching into the sky, looking like floating on the water. The building resembles a lotus flower, modern and modern, and it is pure and immaculate. It is this unique shape and design that inspired the design of the Mido Huayao series. Rainwater collected on the top of the building can be recycled. Sustainability is at the core of this landmark building and echoes the Mido brand’s commitment to creating wrist watches that stand the test of time. At the same time, this feature has also inspired the Mido brand to give the new ladies watch series the name ‘Hua Ye’. The new Swiss Mido Hua Hua series ladies watches share many similarities with this magnificent building, with simple lines, soft curved curves and outstanding floral charm.