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    Omega Seamaster Series ‘captain’s Choice’ Watch

    In celebration of the 2012 Ryder Cup, Omega has created the Aqua Terra ‘Captain’s Choice’ watch. At that time, Davis Love III, the Captain America team captain and Omega celebrity ambassador, will wear this special edition watch.

       Love has an outstanding record and has won 20 PGA tournaments, including the 1997 PGA Championship; he also played 6 times in the Ryder Cup, helping the US team win in the 1993 and 1999 Ryder Cup events.

       According to the cooperation agreement with the Professional Golf Association (PGA), Omega will be the first time designated for the Ryder Cup in September 2012. The Ryder Cup is one of the most popular and highly competitive golf tournaments in the world. The European team and the American team will play a peak match every two years, and the game will alternate between the US and Europe. There is no bonus in the Ryder Cup, and the world’s top golfers fight for honor.

       The Omega Seamaster Aqua Terra ‘Captain’s Choice’ watch features a 41.50 mm frosted and polished stainless steel case with a polished bezel. Through the sapphire back of the screw-in frosted case, the perfect movement of the watch movement is clearly visible.

      The ‘Captain’s Choice’ watch is equipped with Omega’s unique 8500 coaxial movement and is equipped with a Si 14 silicon spring. The combination of coaxial technology and silicon hairspring brings outstanding performance and reliable performance to the watch, so this model enjoys a warranty of up to 4 years.

       The silver dial is adorned with the Aqua Tea’s signature “Teak Concept” vertical texture. Eleven frosted and polished 18K white gold hour markers dot the dial, and the calendar window is at 3 o’clock. The distinctive arched blue-steel hands are coated with a white luminous coating, making it easy to read the time in any light. The central second hand has a yellow tip. The ‘OMEGA’ logo on the silver dial and the words ‘CO-AXIAL CHRONOMETER’ are red, just like the minute orbit scale, but the ‘Seamaster’, ‘150m / 500ft’ and the digital number of the minute track are blue. The distinctive color combination contrasts with the silver dial, and its design is inspired by the Ryder Cup logo. In 2012, Davis Raf III will lead the US team to the Ryder Cup.

       This model uses a stainless steel bracelet with Omega’s patented chain needle system, with frosted links and polished chain needles.

       The Omega Seamaster Aqua Terra ‘Captain’s Choice’ watch is water-resistant to 150 meters.

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    German Fine Watch Brand Lange’s New Arrival In Hong Kong In 2012

    Lange, a high-end watch brand from Saxony, Germany, has successfully launched the new work of this year at the Geneva International Haute Horlogerie Show (SIHH), and has begun a global tour of new works held in its seven stores. The exhibition, related to the tour, landed in Hong Kong from April 16th to 22nd, attracting much attention.

      Lange is known worldwide for its brand philosophy of ‘Traditional Essence, Outstanding’. This year, the brand launched a number of watches with exquisite craftsmanship and technological excellence at the Geneva Watch Fair, including the stunning LANGE 1 TOURBILLON PERPETUAL CALENDAR, the new GRAND LANGE 1, the white LANGE 1 TIME ZONE with luminous display, DATOGRAPH UP / DOWN and Platinum SAXONIA THIN. Various extraordinary timepieces have launched their global touring exhibition after the high-profile appearance at the Geneva International Haute Horlogerie. From February to May, in Dresden, Shanghai, Tokyo, Seoul, Hong Kong, Abu Dhabi, and Dubai Waiting for the tour display of the seven metropolis stores, and arrived at the Lange store in 1881, Tsim Sha Tsui, Hong Kong from April 16th to 22nd this year, allowing watch fans and brand proponents to see it first-hand and appreciate the superb Lange The latest masterpiece by a watchmaker.

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    Citizen ‘chasing Horizons’ Won The Golden Lion Award And Silver Lion Award At The 2015 Cannes International Creative Festival

    Citizen is proud to announce that the brand’s first global theme event, ‘CHASING HORIZONS’, won the Golden Lion Award and Silver Lion Award in the promotion category at the 2015 Cannes International Creative Festival *.
       ‘CHASING HORIZONS’ is a promotional video jointly created by Wieden + Kennedy Tokyo and Amsterdam for Citizen. Citizen released this promotional video after releasing the first global brand declaration BETTER STARTS NOW. BETTER STARTS NOW is a simple belief that no matter who you are, no matter what you have achieved, you are always convinced that the future still has infinite possibilities to make the world a better place, and this is the beginning.
       At the Baselworld 2014, Citizen released its flagship watch, the Eco-Drive Satellite Time Series F100, which uses the latest satellite synchronization technology. No matter where on the earth, the watch calibrates the time by receiving satellite signals, and has the world’s fastest ** satellite signal receiving speed in the shortest 3 seconds. In order to show the uniqueness of the watch, Citizen launched an unprecedented ‘race against time’ extreme challenge and launched the ‘CHASING HORIZONS’ theme advertising campaign.
       Citizen displayed and publicized the pictures taken during this challenge through various channels, such as online media, large-scale sports events such as the U.S. Tennis Open, and international outdoor advertising spaces, including major global aviation hub cities (Tokyo, Osaka, Singapore, Frankfurt, London, New York). The challenge was also shot into a short film and edited into a 5-minute mini-documentary. After being launched on the Internet, it attracted more than 360 million viewers. Many international media including Discovery Channel also reported on this.

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    Tag Heuer Launches The First Premier League Special Edition Watch

    Six months after announcing a partnership with the Premier League, TAG Heuer launches the first special edition of the Premier League Premier League watch. The cooperation between TAG Heuer and the Premier League is comprehensive: on the court, the fourth official board is now designed in the shape of the TAG Heuer Carrera series. The referees have also started wearing Connected smartwatches, helping them with exclusive apps. The TAG Heuer logo appeared on the TV show, and the brand also hosted a famous stress test competition, which was warmly welcomed by fans.

       TAG Heuer presents a sporty English Premier League Special Edition watch (model: WAY201D.BA0927), with a diameter of 43 mm and a Calibre 5 mechanical movement. The case is made of stainless steel with a black ceramic bezel. The figures are painted white for 45 minutes at halftime and decorated with red for 15 minutes.

       The elegant anthracite dial is retouched by the sunburst, the new Premier League Lions logo is displayed at 9 o’clock, and the word ‘MatchTimer’ is engraved in the center of the dial, highlighting the pedigree of timepieces. The bar-shaped hour markers are coated with a white SuperLuminova ™ fluorescent layer, improving the watch’s visibility on the court during night games. The hour hand is rhodium-plated and the minute and second hands are red. The date display window is set at 3 o’clock and equipped with a magnifying glass, which not only has a sporty atmosphere, but also further improves the legibility of the information.
       The Tag Heuer Diving Special Edition Premier League Watch is equipped with a screw-down caseback, engraved with the Premier League-exclusive Lions logo and the ‘Official TimeKeeper’ lettering, and is paired with an elegant stainless steel bracelet.