(Shanghai, November 24, 2015)-Recently, Montblanc’s new concept boutique was grandly unveiled at the IFC IFC Mall in Shanghai. This is also the opening of the brand in mainland China after Taipei and Singapore. First new concept boutique. To this end, Mr. Jens Henning Koch, Executive Vice President of Montblanc Global Marketing, and Mr. Aris Maroulis, Managing Director of China, attended the opening ceremony and cut the ribbon with Miss Gui Lunmei, China’s brand ambassador. To celebrate the opening, the brand also specially held the theme exhibition ‘Share Passion of Fine Watchmaking Passing on from 1858’ in the atrium of the mall, and specially invited Montblanc watchmakers to demonstrate on the scene the fusion of innovation and century-old tradition of superb watchmaking. Jointly interpret the new concept of this boutique-‘interpreting the inheritance of modernity with modern vitality’.
Montblanc Executive Vice President of Global Markets, Mr. Jens Henning Koch, Montblanc China Brand Ambassador Ms. Gui Lunmei, Ms. Maureen Fung, Director of Sun Hung Kai Properties, and Mr. An Ruisi, Managing Director of Montblanc China, unveiled the Montblanc IFC Concept Store.
Interactive interactive experience to create a new concept shopping environment
Montblanc’s new concept boutique is located on the first floor of the IFC IFC Mall. It was designed by French space designer Noé Duchaufour-Lawrance. Through its unique artistic vision and aesthetic aesthetics, it is based on the iconic black and white elements. , With unique decorative materials, to create a new shopping space, all-round presentation of the design concept closely integrated with the brand’s foundation. The curved curve can be seen everywhere, like smooth line handwriting, echoing the brand’s timeless writing culture. The black lacquered wall is rendered with animated ink, which blends the appropriate shades of ink rhyme to create the brand’s unique emotional atmosphere. The artistic inspiration of the animation ink is taken from Montblanc’s unique resin materials, which vividly outlines the brand’s vitality and the creative soul that keeps pace with the times. It is worth mentioning that this animated ink painting is set up and played directly by the same terminal through a high-tech transmission system, which truly realizes the synchronization and interactive experience of Montblanc concept boutiques worldwide. The entire store is specially made of brass, leather, precious metals and wooden materials, which interprets Montblanc’s extraordinary achievements in the fields of watchmaking, leather goods, jewelry and writing instruments. In the specially customized area, various writing instruments, pens and inks are displayed, so that customers can experience different writing pleasures here.
Montblanc’s new concept boutique is designed by French space designer Noé Duchaufour-Lawrance-through its unique artistic vision and aesthetic aesthetics, based on iconic black and white elements, and unique decorative materials, creating a brand new Shopping space.
The special customized area of the new concept boutique store displays a variety of writing instruments, pens and inks, so that customers can experience different writing pleasures here.
Montblanc Executive Vice President of Global Markets, Mr Jens Henning Koch, said: ‘The new Montblanc concept boutique aims to create a sophisticated and stylish shopping environment and ‘proximity’ interactive space, attracting more connoisseurs and young customers so that they can Real and simple way to appreciate the exquisite craftsmanship of each Montblanc product and explore the rich brand heritage of Montblanc. We look forward to a more diverse customer base, with consistent support for Montblanc, to work with us to write the future of the brand together. ‘
Mr. Jens Henning Koch, Executive Vice President of Global Markets, Montblanc
Montblanc China Brand Ambassador Ms. Gui Lunmei
Montblanc China brand ambassador Gui Lunmei makes an appearance, explaining the brand’s elegant aesthetics
On the same day, Montblanc China brand ambassador Gui Lunmei unveiled a slim white dress and a new Bao Xiyueyuan series watch. The sexy and elegant style added Montblanc’s fashion charm, perfectly interpreting the heritage of classics and continuously shaping the aesthetic style. Brand essence. Gui Lunmei shared: ‘It is a great honour to join the Montblanc family. It is even more honoured that after witnessing the completion of Montblanc’s first concept boutique in Taipei, we can once again unveil the first new concept boutique in mainland China. I am very Appreciating Montblanc’s innovative concept, the new store is not only more modern and modern in design, but also naturally integrated with the store design through carefully arranged product display, bringing a very strong visual shock and matching Montblanc’s consistent quality Service, I believe that every customer who stepped into it can get a better shopping experience. I also look forward to the brand bringing this new concept to the world, and thus starting a brand new journey of continuous exploration. ‘
Montblanc Executive Vice President of Global Markets Mr. Jens Henning Koch and Miss Brandon Guilun Magnesium of China visited Montblanc’s new concept boutique IFC
Montblanc Executive Vice President Global Marketing Mr. Jens Henning Koch, Montblanc China Brand Ambassador Ms. Gui Lunmei, Ms. Maureen Fung, Director of Sun Hung Kai Properties, and Mr. An Ruisi, Managing Director of Montblanc China, took a group photo in the new concept boutique
Sharing passion for fine watchmaking, handed down from 1858
During the opening, Montblanc also held a theme exhibition ‘Share Passion for Fine Watchmaking, Handed Down from 1858’ in the atrium of the first floor of the mall. The three major exhibition areas showcased works including fine watchmaking, writing instruments and leather goods. New work series, whether it is inspired by the heritage of the Portuguese explorer Vasco da Gama’s heritage precision timing series, vivid interpretation of romantic moon feelings of the Baoxi Yueyuan series, or for the first time together with the famous contemporary designer Mark New The Montblanc M series writing instruments created by Sen (Marc Newson), or the master class selected Mo Yun series of leather goods using unique halo painting techniques, all show the brand’s unique creative inspiration and process heritage.
Montblanc Executive Vice President of Global Markets Mr. Jens Henning Koch and Montblanc China Brand Ambassador Ms. Gui Lunmei took a group photo in the exhibition area
In the watchmaking exhibition area, visitors can not only observe the amazing watchmaking technology up close, but also experience the production process first-hand under the guidance of Montblanc watchmakers and fully experience the extraordinary charm of high-end watchmaking. In addition, in the Bespoke personalized pen nozzle custom service area, Montblanc will also provide customers with tailor-made exclusive pen nozzles that are tailored to personal writing habits. After writing, measuring, recording and analyzing the writing method through specially developed software, the writing analysis Experts make a complete evaluation and confirmation based on writing speed, writing pressure, rotation angle, swinging angle and tilting angle of the pen. Finally, the master of the pen nib crafts a hand-polished method to make a perfect and accurate pen that meets the writing habits of customers. Tsui, truly realize the brand concept of ‘lifelong companionship’.
Montblanc China brand ambassador Ms. Gui Lunmei experienced the movement making process in the exhibition area
Montblanc China brand ambassador Ms. Gui Lunmei experienced personal writing habits test in Bespoke’s personalized pen nozzle customization service area and showed the results of pen nozzle customization data
About Noé Duchaufour Lawrance
Noé Duchaufour Lawrance is a French-born space and furniture designer who specializes in using various forms, materials or aesthetics to create a harmonious and harmonious environment. He believes that every piece of furniture in organic form will grow with its users. In an environment where arcs and straight lines, sensibility and rigidity contrast with each other, it can create a meaningful atmosphere, and awaken all sensory forces with a posture of natural elements that can counter human order and chaos. Duchaufour Lawrance often likens his design concept to niwa (the courtyard in a traditional Japanese house), like the natural rhythm in a structured pattern in response to the needs of the industry, market or customers. Therefore, he never limited himself to the framework of the project he had developed. He had designed furniture accessories for design factories, such as Bernhardt Design, Ceccotti Collezionni, Ligne Roset, Pleyel, Tachini and Zanotta, and he was waiting for Air France. Lou, Ciel de Paris, Senderens, Megu at The Alpina Gstaad, La Transhumance chalet create a harmonious and comfortable environment. In addition, he redefines the image of a product or showcase for well-known brands such as Paco Rabanne, Perrier Jouët, Baccarat, Swarovski and many more. Noé Duchaufour Lawrance with Art Nouveau design style uses the universal characteristics of nature to shape a meaningful form.
Since the establishment of the brand, Montblanc has persisted in creating each product with traditional heritage and perfection for more than 100 years. The uncompromising design and quality have enabled Montblanc to successfully create classics that can be passed on to the world. The Montblanc hexagonal white star symbolizes the top quality that the brand is committed to, and in every writing instrument, clock, timepiece, leather goods, accessories, fragrance Can be reflected in the atmosphere and eyewear products. Montblanc’s commitment to the constant pursuit of excellence, while promoting the development of the cultural sector. Montblanc, rooted in writing culture, has always played an important role in the cultural field. Through different types of international events, the brand has continued to write magnificent chapters in the contemporary cultural undertakings and occupy a place in the world’s cultural rivers.